Wyoming Tourism Industry Master Plan 2020
Purpose and Goals
The purpose of the Wyoming Tourism Industry Master plan is
to present a comprehensive view of Wyoming’s collective tourism
needs over the next ten years, both man-made and natural, and
includes state, federal, local, private and/or non-profit
initiatives. The key driver in the master plan is to
maintain/increase expenditures, employment and tax revenues related
to Wyoming tourism. By fully implementing the plan and its
recommendations WOT will have the potential to achieve the following
by 2020:
» Increase the travel expenditures to the State of Wyoming from travelers by 6% annually, from $2.6 billion in 2010 to over $4.6 million by 2020
» Increase the number of jobs related to the travel industry by 3% annually, from 29,100 jobs in 2010 to over 41,500 jobs in 2020
» Increase local and state tax revenues driven by the travel & tourism industry by 6% annually, from $108 million in 2010 to over $200 million in 2020
Recommendations Summary
The Wyoming Tourism Industry Master Plan 2020 has a total of 69
recommendations. Some of these recommendations were already started
during the process in 2010, product development has been a key area
for review in 2011 and others will be addressed between now and
2020. Because of the size and complexity of the issues, some will be
acted on throughout the life of the plan and some will need
additional resources to be completed. For an summary of the
recommendations
please click here:
RECOMMENDATIONS SUMMARY .
The master plan will need to be flexible to achieve these goals
for the Wyoming tourism industry. It will need to be reviewed and
updated on a regular basis. It will need to change as the
environment of the industry changes, not only within Wyoming but
also changes that will come regionally, nationally and globally. The
ability to be successful will depend not only on the actions of
state, federal and local governments but also from the private
sector of Wyoming. The industry will need to stay engaged over the
life of this plan and commit to seeing that the recommendations are
considered and that proper resources and investment are made both
from the private and public sectors. To review the implementation
plan please click here:
IMPLEMENTATION PLAN.
WYOMING TOURISM MASTER PLAN.